Among TOP 10 Designers in London fashion week

Name of collection ?
The name of my collection is “SOZ” by Saloni Jain. This word means –Passion. The collection weaves the intense emotions, desire and the enthusiasm of my strong feeling put together to bring forth the mysteries of Mughal era.

Colours palette of my collection?
The colour palette used in my collection is beige, blush pink, tints and shades of grey. I have used this palette to recreate the freshness, the authenticity and the originality of the mughal era.

Fabrics used ?
There are various fabrics like tweed, taffeta silk , polyelastene, satin, crepe silk, tabby silk & organza.

Cuts & silhouettes ?
Structured & straight fit, A-Line& Bell silhouette, asymmetrical cuts, scalloped edges, layering is being used for the collection.
.I had send my 5 designs and after that i was glad that they liked them all and Hence I was selected among the top 10 designers going to represented in London.

Any interesting techniques which are considered unusual used in order to create this collection?
Infusion of traditional hand work with western silhouettes, jaali work (cutwork done on stones), minaret sleeves and layered dome shaped silhouettes are the elements recreated from the past. The extinct hand embroidery “AUGHI” has been given a life through my collection.

What is your inspiration?
My collection is inspired from Mughal architecture – MUGHAL MYSTIQUE. The structured, classic and delicate silhouettes ,with the embroidery which is extensive, intricate and extravagant are depicted through this collection. The detailing of hand embroidery is picked up from the intricate stone carvings and the jaali work which was done on perforated stones in that era.

What kind of person do you imagine wearing your pieces?
My client would be a Fashion leader with Panache who is glamorous, bold, sexy, sensual, feminine and experimental. A fashionista who leads the world of fashion with confidence & oomph.

Please describe in as much detail as possible any showpieces?
My 2nd garment unfolds the architectural wonder through the layered minaret sleeves, jaali work inspired from the archway, the pleated hemline of the top depicts the multiple doorways .The intricate delicate embroidery on the culottes shows the comfort and grandeur of the bygone era.

Please can you provide a quote about your collection?
“Unfolding history with its mystery and mystique”- is the quote for my collection.

How has this collection progressed from last season ?
I balanced the tradition with modernity by infusing life to Mughal architecture by keeping the elements intact and authentic but at the same time making a bolder statement with new silhouettes.

Where do you see your brand going in the future ?
I see my brand Rocking the fashion world globally and getting appreciated for my original and unique creativity.

What obstacles have you had to overcome in order to complete this collection and how will you avoid this in the future ?
Being a debutant, I faced lots of hardship and obstacles . Communicating my design details and getting it executed perfectly through my master pattern maker for a global platform was a challenge. Limitations of the local market and high- end seamstress added to my challenges. A lesson learnt- thorough ground work to be done before hand so to avoid last minute glitches.