66% indians face colour bias

The largest global survey on people with psoriasis is released. Global findings reveal 84 per cent of people with moderate-to-severe psoriasis suffer discrimination and humiliation, with many being stared at in public (40 per cent) as a result of their medical condition.

In addition, the results from more than 8,300 participants show that people with psoriasis have very low treatment expectations of achieving clear skin.

The study was carried out by global research firm (Gesellschaft für Konsumforschung) GFK and is commissioned by Novartis.

The ‘Clear About Psoriasis’ Patient survey interviewed over 8,300 people from 31 countries and it is also the first of its kind to explore perceptions of clear skin in psoriasis.

Along with unacceptable levels of discrimination and humiliation, the survey shows that in India 18 per cent of people with psoriasis have been asked if they are contagious.

The devastating effect psoriasis can have on personal lives and people’s mental health was also revealed, with the survey showing 36 per cent of people admitting to feeling ashamed of their skin and the way they look.

This lack of hope and self-esteem is reflected in the results, with 31 per cent of people stating that they do not believe clear or almost clear skin is a realistic goal for them.

"It is very important for people to understand that Psoriasis is a non- contagious disease, however, if not managed timely can lead to other serious health conditions, such as diabetes, heart disease, depression and even psoriatic arthritis," said Mr. Jawed Zia, CPO Head & Country President, Novartis India.

“The clear skin survey aims to increase awareness about psoriasis and the emotional stigma and ignorance associated with the disease and highlights the need for a holistic approach in patient treatment, thus helping them to improve their quality of life," he added.

Psoriasis affects a person’s confidence and self-esteem which leaves them feeling anxious and frustrated when they don’t see immediate results from the treatment. Moreover, negative behavior towards them impacts their self-esteem, leading them to give up hope for a clear skin.

Therefore along with public awareness around the disease condition, we as dermatologists should offer patients the choice to avail of treatment therapies that can give them clear or almost clear skin, making their everyday life better,” said Dr Anchala, Dermatologist, Hyderabad.

Findings from the survey were also presented at the 25th European Association of Dermatology and Venereology (EADV) Congress.