Denim co uses some contouring stuff to make your butt look better with Science

When you can transform your cheekbones by contouring with makeup so does the denim co. Now the focus is all on the buttocks rather than on the face, the idea behind Lee jeans new denim line is an enhanced backside that relies on optical illusions and good lighting.

The new range, body optix, was designed by VF cognitive and Design Lab and uses optics, or the scientific study of sight and the behaviour of light, to transform your body shape. The company claims to use 2D designs to create 3D effects mainly geodesic shaping, which creates a perkier backside by lifting and shaping the rear while slimming and lengthening the legs.