Swiggy launches ‘Match Day Mania’

Swiggy launched ‘Swiggy Match Day Mania’, a 51-day long extravaganza, celebrating the cricket fever that has gripped the nation. Match Day Mania currently boasts of participation from over 12,000 restaurants across 12 cities in India, including national chains like Pizza Hut, Burger King, and more.

Swiggy has also tied up with a host of famous local favorites like Faasos, Behrouz and Naturals Ice Cream to serve lip-smacking delicacies with some specially-crafted deals for consumers to rustle up their appetites while cheering for their favorite teams.

Swiggy believes Match Day Mania will be the perfect companion for consumers, as it perks up their evenings for cricket fans all over the nation, as they become glued to their TV sets. The food festival will go live every weekday at 7pm and will be a day-long affair on weekends.

Srivats TS, VP Marketing at Swiggy said “Just like popcorn and soft drinks are a perfect match for an evening at the movie theater, we want to provide cricket fans with their favorite food options as they settle down every evening to support their favorite cricket teams. The IPL season has generally seen significant growth in demand. We believe Match Day Mania will only take this to the next level”.

Swiggy aims to deliver piping hot food to cricket fans as the IPL fever reaches its crescendo and is offering attractive discounts of 50% off on Pizza Hut (valid on two medium pan pizzas), 25% off on Naturals and 25% off on Faasos. Match Day Mania has caught the imagination of the consumers and has seen a flurry of orders as people logged on to Swiggy to order their match day favorites.

Some of the interesting trends witnessed were:

Local favorites have also come onboard Match Day Mania with attractive deals to delight consumers. Paradise, one of the well-known biryani places in Hyderabad, is giving a 15% discount for ordered above 450, while The Thickshake factory is offering 20% off on all orders during this period. Naturals Ice-cream is also offering an exclusive deal for the entire campaign, where customers can buy “Buy Two Scoops for 99 Only” across all their stores in India that are on Swiggy.

Siddhant Kamath, director, Naturals Ice Cream, said “This campaign, like the IPL, is sure to be a slam-dunk for both Naturals and Swiggy. The objective is to improve our online visibility and add excellent value to our guests to order ice-creams during summers, while enjoying the IPL matches at home.

The idea is to make it a win-win experience for everyone involved. A delicious Natural Ice-cream flavour, accompanied by the quick paced delivery from Swiggy, is sure to be the best combination for any IPL fan this summer season.”