‘Soch’ forays into work wear for women with 'Week Wear Range'

‘What do I wear to work?' is the quandary often faced by working women today. Work wear - smart and fashionable clothing, designed to keep you looking stylish yet staying comfortable from 9-5 has fast become an integral part of the working women's wardrobe.

Recognising vthis growing demand, Soch, the one-stop destination for all your ethnic needs, has launched 'Week Wear', the brand's debut clothing range for working women, that brings together the ethnic and contemporary designs, seamlessly and stylishly.

Commenting on the launch, Vinay Chatlani, MD and CEO, Soch Apparels Pvt Ltd, said, "It is important for work wear to be functional, yet not lose the style quotient. Soch has always been at the forefront of combing style with comfort in women's wear.

Women are an integral part of our workforce and it was a natural progression for us, as a brand, to venture into work wear and launch a line that combines the best of the ethnic flair that Soch is known for, artfully integrating it with contemporary silhouettes and trends, and creating a range that will allow women to stay stylish yet comfortable through their working day."

'Week Wear' features two new collections, Krystal and Liz. These collections comprise Tunics, Kurti’s and Kurti Suits in fabrics like cotton, georgette, denim and crepe. The colour palette is subtle, designed to accentuate rather than jar.

Both collections feature a variety of designs: from solid colour tunics with detailing on the sleeves and neck like contrast buttons and pin tucks, to delicate embroidery and vibrant prints, all in contemporary and fuss-free silhouettes.

The 'Week Wear' collection from Soch is available at all Soch outlets across Hyderabad, as well as online on www.soch.in. Prices start at Rs. 998/-