Magnum ice cream partners with Farah Khan

The collection, a true testament to Magnum’s superlative craftsmanship and its latest brand campaign ‘#TakePleasureSeriously’, was launched at a grand event.

The year 2018, for Magnum ice creams, is all about celebrating unadulterated pleasure. Building on their global association with the craft of fashion, Magnum has taken its passion towards craftsmanship a notch higher, by unveiling a stunning collection of statement pieces with celebrity jewellery designer - Farah Khan.

Magnum and Farah Khan both believe in Taking Pleasure Seriously. And what’s more serious than turning this commitment into a reality? In this case, Magnums rich decadence coupled with Farah’s eye for detailing brings to life a playful, contemporary state-of-the-art jewellery line adding the perfect hint of shimmer, shine and sparkle, for the season! The limited-edition collection was launched in presence of Farah’s stunning muse, Kalki Koechlin.

Bold yet poised, beautiful and playful, Kalki perfectly personified the collection that stands for creative & free-spirited self-indulgence. In what’s now known to be a Magnum global ritual, many of the celebrities were seen posing with their favorites at the Magnum dipping bar.