Live
- I don't want to disrespect anyone with my films: Anurag Palutla
- Myntra's Big Fashion Festival to kick off on Sep 26 with 3.4 mn trend-first festive fashion styles
- World Barber's Day Celebrated by Nayi Brahmin Community in Aiza.
- Santosh Kashyap appointed as new head coach of Indian women's football team
- CP Sudheer Babu Makes Surprise Visit to Medipally Police Station
- Fashionista Goodapati Pravallika Inaugurates D sons patola art Expo at Banjara Hills
- Idea behind competitive fielding drill was to get everyone together as a team, says T Dilip
- Congress manifesto promises full statehood for J&K, silent on Article 370 (Ld)
- BJP fielding other parties to cut votes of Congress, says Hooda
- Chandrababu Naidu Explains Importance of Green Energy Revolution
Social Media trends to follow in 2018
Social media is a controversy topic today. It makes easy for people to communicate and interact with each other anytime anywhere in the world.
Social media is a controversy topic today. It makes easy for people to communicate and interact with each other anytime anywhere in the world.
People can stay connected to their families and loved ones no matter how far they are from each other.
The trend in social media is also changing very quickly. Here, we are listing a few social media trends to follow in 2018
Video
Bigger than ever, video is the global Internet traffic leader, and is retained by consumers at a far higher rate than text advertising (95% for video, only 10% for text).
Augmented Reality
AR marketing is already proving to be a game-changer for integrated marketers.
Providing a creative way to connect with audiences in an accessible way, AR is being rapidly introduced across new platforms including games, social media, and photography.
Messaging platforms
Integrated marketers are finding it valuable to participate on messaging platforms like Facebook, as well as so-called ‘dark-social’ platforms – those that are not publicly visible like SnapChat, WhatsApp, and Messenger.
The latter two platforms lead the pack of the top social messaging platforms.
Mobile-Ready content
Each year the number of smartphone users grows, and with this rapid adoption comes an increase in time spent on mobile devices.
As mobile grows, there is a greater dependence on mobile-ready content and platforms from SMBs.
AI and Chatbots
Facilitating real-time customer service engagement, AI & Chatbots serve as support services that help tackle any communication barriers between companies and their audiences.
With 30% of our chats expected to be handled by chatbots in 2018, their accessibility, flexibility, low cost, and scalability make these beneficial to companies looking for new and affordable ways to talk with their clients.
Ephemeral Content
Short-lived content is novel and fleeting, appealing especially to younger consumers.
Ephemeral content is an inexpensive way to interest and connect with followers.
This type of marketing is great for authenticity, FOMO (Fear of Missing Out), high engagement, and mobile.
Influencer marketing
The fastest growing marketing channel is influencer marketing, topping even search and email.
94% of marketers using influencer marketing believe it’s effective and have found that they can garner up to 10 times the conversion of other tactics.
Shifting focus to gen Z
In the recent past we have focused on the needs and requirements of the millennial generation, but move over millennials – Gen Z is coming up fast, and they have their own unique demands!
Born between 1995-2012, Gen Z is heavily invested in visual, streaming and ephemeral content.
Live streaming
Streaming on social media platforms has grown by leaps and bounds over the last six years.
In particular, Facebook live videos are watched for three times longer than regular videos.
