Dress your kid in Chhota Bheem, Mighty Raju apparel

Apparel merchandise company Woodstock Merchandising has joined hands with Green Gold Animation as the official licensee for the children’s apparel range of its properties Chhota Bheem and Mighty Raju.

Fans of these cartoons can look forward to a wide variety of products including t-shirts, shirts, skirts, pants, leggings, shorts and capris.

“The kidswear segment is one of the fastest growing in India’s apparel industry. In such a competitive landscape, this deal marks a key milestone in our growth story,” Rajiv Subramanian, COO, Woodstock Merchandising Pvt Ltd, said in statement.

Jibi George, COO of Dream Theatre, who oversees the business strategy for Woodstock Merchandising Pvt Ltd, added: “It is no surprise that kids apparel is identified as a high growth category. In India, disposable income is constantly on a rise. Coupled with a growing consciousness of lifestyle, this is contributing to increased spending on children’s fashion.

“With an expected annual growth rate of 25 percent, it is lucrative for brands to expand their product offering, specially towards the growing trend of licensed clothing.”

The apparel range of Chhota Bheem and Mighty Raju will be available in a price range of Rs.299 to Rs.899. The range would be distributed by Woodstock in select Hypermart and Departmental Store formats across India.

“We’re happy to associate with Woodstock. They have a wonderful team and have done pioneering work in licensing and retail in India. We look forward to a long and fruitful association with them,” said Madhav Pabhala, vice president (Licensing and Merchandising), Green Gold Animation.