How to develop good PR skills

Make promises sparingly, and keep them faithfully, no matter what it costs you.

Never let an opportunity pass to say a kind and encouraging thing to or about somebody. Praise good work done, regardless of who did it. If criticism is needed, criticize helpfully, never spitefully.

Be interested in others: interested in their welfare, their homes, their families. Make merry with those who rejoice; with those who weep, mourn. Let everyone you meet, however humble, feel that you regard him as one of importance.

Be cheerful; keep the corners of your mouth turned up. Hide your pains, worries, and disappointments under a smile. Laugh at good stories and learn to tell them.

Preserve an open mind on all debatable. Discuss, but don't argue. It is a mark of superior minds to disagree and yet to be friendly.

Let your virtues, if you have any, speak for themselves, and refuse to talk of another's vices. Discourage gossip. Make it a rule to say nothing of another unless it is something good.

Be careful of another's feelings. Wit and humor at the other fellow's expense are rarely worth the effort and may hurt when least expected.

Pay no attention to ill-natured remarks about you. Simply live so that nobody will believe them. Disordered nerves and a bad digestion are a common cause of backbiting.

Don't be too anxious about your dues. Do your work, be patient and keep your disposition sweet. Forget self, and you will be rewarded. -unknown