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180m watched Women World Cup !
An estimated 180 million people from across the world watched the recently-concluded ICC Women\'s World Cup in which the Indian team, led by Mithali Raj, ended runners-up after losing to England.
Dubai: An estimated 180 million people from across the world watched the recently-concluded ICC Women's World Cup in which the Indian team, led by Mithali Raj, ended runners-up after losing to England.
A whopping 156 million people viewed the event in India, of which 80 million was rural reach and 126 million were for the final alone.
According to an ICC media release, there was almost 300 percent increase in viewing hours compared to the last edition in 2013.
"There was significant growth in audiences in all territories, but particularly impressive was an eight-fold increase in viewing hours in South Africa and a huge increase in viewers in India, particularly in rural areas, since 2013," the release stated.
ICC Chief Executive David Richardson said: "We are absolutely delighted with the impact the Women's World Cup has had."
There were 100 million video views across ICC digital platforms and social media channels with one billion impressions and 67 million unique users on Facebook via posts on ICC's official pages - @cricketworldcup and @icc.
The four-week event also attracted almost 50,000 articles in print and online across more than 100 countries. India led the list with close to 16,000 articles.
