Express your love with rare ruby chocolate!

Fabelle Exquisite Chocolates is set to redefine Valentine's Day gifting this year with Fabelle Ruby Gianduja; India’s first Ruby Chocolate. This differentiated and first-of-its-kind gift crafted by Fabelle is made from Ruby chocolate, the fourth variety of chocolate, discovered 80 years after White, Milk and Dark chocolate. Ruby chocolates are made of a unique cocoa bean which are processed in a differentiated manner, have a natural Ruby colour and a mild fruity chocolate taste. Gianduja is an Italian delicacy from the Napolean era and Fabelle has recreated Gianduja by using Ruby chocolate, infused with rich hazelnut paste for a multi taste chocolate experience.

Ruby Gianduja is handcrafted by expert chocolatiers in ITC's state-of-the art manufacturing factory in Bengaluru. Each chocolate is individually gift wrapped and then packed in a specially designed ruby coloured tin boxes which exudes a regal panache. Fabelle is India’s first chocolate brand to introduce Ruby chocolate in the country and has elevated the Indian chocolate segment by taking it to newer heights through unparalleled offerings and mass personalisation, given its institutional strengths.

This gift for the beloved comes in an innovative, personalised gift box wrapped in a photo sleeve with images of your loved one, which will evoke strong memories of the fine expression of love. Consumers can log on to the website www.itcstore.in/fabelle/valentinesday to order a box of Ruby Gianduja with personalised photo sleeve. Furthermore, consumers can create a unique picture collage in video format that can be developed on Fabelle’s microsite and also take a unique Love-of-a-Kind compatibility test with your loved one.

The box of 12 cubes of Fabelle Ruby Gianduja is priced at Rs 1295 along with a minuscule charge for the personalisation. It is available across chocolate boutiques at select ITC Hotels in India, from February 1 and customers can choose their delivery date between February 13 to 20.