BlackBerry rolls out social network called BBM Channels
BlackBerry Rolls Out Social Network Called BBM Channels. BlackBerry Rolls Out 'Twitter-Like' BBM Channels Messaging Service
Washington:BlackBerry has rolled out its own social network, called BBM Channels, similar to a Twitter-like service that will allow companies and celebrities to engage directly with fans.
The company said its social network will be built into its BBM messaging service. BBM messaging service will be available first to BlackBerry users, and sooner will be preinstalled on some Android devices across Africa, India, Indonesia, Latin America and the Middle East, the Wall Street Journal reports.
BlackBerry is reportedly partnering with a number of emerging-market smartphone manufacturers to have BBM preinstalled on their devices, the report added.
With over 80 million people using BBM every day, BlackBerry has designed Channels to generate revenue from the messaging service.