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Twitter to broaden its advertising reach via app install ads
Highlights
Twitter to broaden its advertising reach via app install ads, Twitter, social networking sites, Networks, twitter, The trend started off basically on Facebook,
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Post the increasing popularity and a tight competition with Facebook, Twitter has now planned to broaden its advertising business by offering mobile ads that request people to install apps on its social network. Twitter also plans to expand the advertising business in collaboration with MoPub, the mobile advertising network that was acquired by the Social Networking giant last year.
The trend started off basically on Facebook, where the app developers would pay increasing money to advertise in order to boost the number of app downloads.
Releasing a statement, Twitter shared that it plans to reach 1 billion unique mobile devices through the MoPub network that is known to place ads in hundreds of apps. MoPub was acquired last year by Twitter for roughly $350 million, in plans to reach out to millions of users. Twitter confirmed that it will now allow the developers to target their app install ads on their Network space, based on user demographics and groups.
After making a wide reach with maximum number of users and celebrities using the social networking site to tweet and express, this will be the next step of advancement to the top giant that plans to overtake Facebook with more developments at the commercial front in the coming years.
The inspiration of app installed ads concept comes directly from Facebook Inc CEO Mark Zuckerberg, who had previously identified these ads as a significant source of revenue on Facebook.
It remains to be seen as to the whether Twitter manages to yield similar results like Facebook in this space. With researchers estimating the users on Facebook to decline by 2017, the odds of Social Networking continuing the stable graph looks doubtful ahead.
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