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Tech Trends: Semi-urban, rural youth adopting digital learning at an unprecedented rate
Bank job aspirants from 350 Towns across India have joined TalentSprint’s digital platform to prepare for the highly competitive Bank and SSC Exams. Thousands of aspirants irrespective of the location are now learning at their convenience from India’s leading faculty, thanks to the digital platform.
New Delhi: Bank job aspirants from 350 Towns across India have joined TalentSprint’s digital platform to prepare for the highly competitive Bank and SSC Exams. Thousands of aspirants irrespective of the location are now learning at their convenience from India’s leading faculty, thanks to the digital platform.
TalentSprint’s BankersChoice revolutionized the way aspirants across the country prepare through its online program since 2013. The adoption to the online platform increasing across the length and breadth of India including in tier2 and tier3 towns at unprecedented rates. This TalentSprint believes is owing to its best in class digital learning platform which is both personalized and effective, coupled with the launch of content in Hindi.
For the year 2016, SBI has recently announced notification for appointment of clerks (13000) and officers (2200). IBPS has scheduled its exam in October 2016 and SSC – CGL exam is scheduled for July 2016. All these together will provide nearly 100,000 jobs for graduates.
Last year, TalentSprint announced the launch of two nation-wide initiatives for its BankersChoice online program – the launch of BankersChoice mobile app for Android smartphones to facilitate learning on-the-go, and a Hindi content program to reach Hindi-speaking youth seeking banking careers. This transformed the way the country’s youth, who live in small cities and towns prepare for banking careers.
Sridhar K, Chief Digital Officer, TalentSprint added, “Online learning is no longer the privilege of students in metro cities. Aspirants in tier 2 and 3 towns have woken up to its benefits and are adopting online learning faster than their metro counterparts. We have students from 350 towns today. We also find that the success rate of our online students are disproportionately higher than their other counterparts at 65%. The world is getting flat and access to top quality learning no longer remains a location issue.”
Over 40 lac people appear for bank exams which provide around 80,000 jobs representing a minimum of 50 persons seeking every available bank job. To beat the competition, many aspirants seek out for professional support in preparation but the access has always been an issue owing to the market being serviced by a large number of unorganized and local players. At present, there are at least 10 lac job-seekers in the country who go online to learn and prepare for various recruitment tests being conducted. This is because of three key benefits: access to top faculty, flexible learning and improved effectiveness. With all the exams also going online, this population is expected to grow at more than 40% per annum.
