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Here is why facebook thanked Reliance Jio
Reliance Jio\'s free data offer and subsequent moves by competitors to reduce data charges look to have had a dramatic impact on Facebook usage in India. The impact was so much that it took Facebook\'s global monthly active user (MAU) numbers to record highs.
Reliance Jio's free data offer and subsequent moves by competitors to reduce data charges look to have had a dramatic impact on Facebook usage in India. The impact was so much that it took Facebook's global monthly active user (MAU) numbers to record highs.
In its December-quarter earnings call with investors on Wednesday, the social media giant said the quarter was a "fantastic" one for the "overall growth of the Facebook community." The quarter witnessed Facebook's "strongest absolute MAU and DAU (daily active user) additions year-over-year since being a public company", CFO David Wehner said.
In response to a question on where the increases came from, Wehner singled out India and said "India was our strongest growth market." He indicated much of that increase came on account of "third party promotional free data plans."
Wehner added that Facebook Lite for Android has also helped the social networking major to expand its usage and reach in emerging economies including India. Facebook Lite is a light app that allows for faster downloads on cheaper Android phones.
Facebook has its largest user base in India with around 195 million accounts, according to Statista, a data collecting platform. The US comes second with 191 million users. Other emerging economies like Brazil, Indonesia and Mexico follow.
However, per user revenue stands at a measly Rs 9 in India. The global average revenue per user for the quarter stood at more than Rs 1,200. Facebook posted Rs 177 crore in revenue in 2015-16 in India, with a net profit of Rs 31 crore, according to documents filed with the registrar of companies.
Globally, in December, 1.23 billion people used Facebook on an average day, up 189 million or 18% compared to the same month in the year before, the company said. A total of 1.86 billion people used Facebook in the course of the whole month of December, up 269 million or 17% compared to December of 2015. Mobile continued to drive Facebook's growth, with 1.15 billion people accessing the site on mobile on an average day in December, up 212 million or 23% compared to the same period in 2015.
Source:Techgig
