Live
- First Impressions and Unboxing of the MacBook Pro M4: A Powerhouse for Professionals and Creators
- China Gears Up for Potential Trade War Amid Trump’s Tariff Threats
- Small Farmers Gain Less by Selling to Supermarkets: Study Reveals
- Why Despite the Controversy, America Is Anticipating the Mike Tyson vs. Jake Paul Fight
- Sanju Samson and Tilak Varma Shine: Record-Breaking Feats in 4th T20I Against South Africa
- India Urges $1.3 Trillion Annual Climate Support for Developing Nations
- Bad air: 106 shuttle buses, 60 extra Metro trips planned to make Delhiites give up cars
- WHO reports declining monkeypox cases in Congo
- CM Attends Kotideepotsavam on Kartika Purnima
- PKL Season 11: Raiding trio of Devank, Ayan, Sandeep help Patna Pirates rout Bengal Warriorz
Android surpasses iOS in smartphone loyalty
Imposing a temporary halt on the long-pending Android-iOS battle, a study recently revealed that users of the former have higher loyalty than those of the latter.
New York [USA]: Imposing a temporary halt on the long-pending Android-iOS battle, a study recently revealed that users of the former have higher loyalty than those of the latter.
According to the report on published Consumer Intelligence Research Partners (CIRP), Android brand loyalty remained consistently high since early 2016, and are now peaking new highs.
As per the study, Android achieved 91 percent loyalty rate, compared to 86 percent for iOS, as per the percentage of U.S. customers who stayed with their operating system when they upgraded their phone in 2017.
"With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases," said a TechCrunch report, quoting Mike Levin, partner and co-founder of CIRP.
From January 2016 through December 2017, Android loyalty ranged from 89 to 91 percent (ending at 91 percent), while iOS loyalty was several percentage points lower, ranging from 85 to 88 percent.
In 2013, iPhone owners were found to be more loyal than Android users. But that shifted the following year, and Android has risen ever since.
A prime reason for this shift in loyalty, according to the CIRP, is the extensive user base that Android enjoys.
Therefore, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS, the report said.
