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Prathipati woos investments for food processing industry
Nearly 200 entrepreneurs from India and other countries participated in the event. As part of their efforts to promote Food Processing Industry in Andhra Pradesh, the CII conducted the business conference in Vijayawada. Â
​Vijayawada: Agriculture Minister Prathipati Pulla Rao urged entrepreneurs to invest in Food Processing Industry in the State and explains the incentives given by the government for industrial development. He was addressing Food Biz, India 2016, a conference conducted by Confederation of Indian Industry, here on Thursday.
Nearly 200 entrepreneurs from India and other countries participated in the event. As part of their efforts to promote Food Processing Industry in Andhra Pradesh, the CII conducted the business conference in Vijayawada.
Speaking on the occasion, Commissioner of Horticulture and Ex officio Secretary to Government of Andhra Pradesh Chiranjiv Chaudhary IFS said the State is in top four States in India in production of dairy products, aqua cultivation, spices, cultivation of fruits, production of eggs with rich Agro zone, fertile lands and progressive farmers.The Commissioner also said that the State government is encouraging industries and urged the entrepreneurs to invest in Food Processing Industry to get good returns.
He said the State government is keenly focusing on reducing cost of production, increase quality, marketing linkage and growth of production to develop Food Processing Industry. He assured the entrepreneurs that the State government will give full statistics and information about the dairy, poultry, aqua cultivation and cultivation of fruits for setting up Food Processing Industries in the state.
Earlier, Confederation of Indian Industry (CII) Andhra Pradesh vice-chairman J S R K Prasad in his welcome address said India’s share in the Global Food Processing Industry is only 1.5 per cent and has vast potential for growth in the coming years. He said the CCI is hosting meetings with entrepreneurs to promote FPI in Andhra Pradesh and underlined the need for innovative ideas to promote traditional food products and recalled that coffee in the US has been mixed with fruit flavour and now coffee with mango flavour is getting very popular.
He said Araku coffee produced in Araku valley is sold at Rs 200 per kg in Andhra Pradesh is being sold at Rs 4,000 a kg in Paris due to demand there. He felt that food products are to be localised to win the hearts of local people and reminded that the international brands like KFC are doing the same in India by adding local flavours to impress the local customers.
