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Samantha face of Telangana handlooms
Film actress Samantha Ruth Prabhu would be the brand ambassador to promote Telangana handloom products. Samantha announced this after meeting Industries Minister K T Rama Rao on Tuesday at a programme in the Metro Rail office at Begumpet. She extended her support to the programmes initiated by the minister to promote handlooms. Â
​Hyderabad: Film actress Samantha Ruth Prabhu would be the brand ambassador to promote Telangana handloom products.
Samantha announced this after meeting Industries Minister K T Rama Rao on Tuesday at a programme in the Metro Rail office at Begumpet. She extended her support to the programmes initiated by the minister to promote handlooms.
She expressed her personal interest in handloom textiles and said that she wears cotton cloths on various occasions. Samantha said that she considers handloom textiles as an art and shared her thoughts on promoting it.
She discussed about the handloom textiles available in various part of Telangana and said that there was a need to make value addition to the products of Ikkat and Pochampally.
Digital printing could be used to promote the products of Siricilla. She told the minister that she would soon submit her ideas.
She said that she would take the help of designers for providing marketing opportunities to the handloom products.
The minister thanked the film star for coming forward to help the handloom workers. He presented her with a Pochampally shawl and sari. He directed the officials to help the film star in all her endeavors to promote handlooms.
