KTR inaugurates Laver & Wood Exclusive Cricket Bat store  

World-renowned cricket bat maker Laver & Wood made its Indian debut on Monday by opening its maiden outlet in the country in the southern city of Hyderabad, capital city of Telangana.

IT Minister K. Tarakarama Rao inaugurated the Exclusive “Laver & Wood Cricket Bat store" today.

The New Zealand company, famous for being the sole producer of handmade willows, made its India foray through Laver & India Private Limited, with its first franchise located at Road No 2, Banjara Hills, an upmarket commercial centre of the city.

Custom made Laver & Wood’s bats have wide appeal among international cricketers and the long list of its fan club includes legends like Sachin Tendulkar, Rahul Dravid, West Indian Brian Lara and Sri Lankan Sanath Jayasurya.

“We’re the only company worldwide now that makes a bat through all phases from the cleft to the finished product in whatever shape you want it,” says James Laver, whose family owns the company. “Each bat is handmade after customers provide details such as height, batting style, favourite shot, most common dismissal method, type of wicket played on,” he explains.

In two decades of professional career, James Laver, Managing Director had personally made nearly 30,000 cricket bats. “Each bat takes about four hours of labour and goes through a week-long process of curing, shaping, sanding and polishing,” says Laver.”

With a traditional approach to bat sculpting coupled with a never ending desire to establish ground breaking concepts, Laver & Wood has established itself as a leader in bats. The bats are made to cricketers’ specifications and every aspect like length and weight of the blade, length and shape of the handle are paid exclusive attention to offer the best willow to each cricketer,” extolled Brand Ambassador Akash Bhandari, a member of Hyderabad Ranji.

Laver & Wood offers custom made bats in three categories -- the elite Reserve range, traditional Private Bin range and the mid range Legend. Laver & Wood India Private Limited promises to offer bats to both professionals and the cricket buffs at prices.