‘Spyder’ sets a new benchmark in in-film branding

Even though the spy thriller failed to set box-office on fire, superstar Mahesh Babu’s pan-India appeal has helped the film to attract in-film branding to the tune of Rs 4 crore, highest among Telugu films(excluding Bahubali) “Spyder’ has set a new benchmark in in-film branding and it will take some time for his rivals to overtake it.

Usually, Telugu stars from Jr NTR to Ram Charan and Allu Arjun to Nani, attract in-film branding worth Rs 2.5 to Rs 3 crore but this film went ahead of them ,” says Rajasekhar who handles in-film branding for Telugu films.

“It was also billed as maiden Tamil film of Mahesh and even endorsements from Chennai and Mumbai added up to it,” he adds. From apparels to shoe makers from health products to chocolates, the film can boast of promoting various brands in the course of the film. “

If Telugu directors give more screen time for products and if stars mention the name of the brand in the course of their discussion, Telugu films are bound to attract more money to offset huge investments made by producers,” he concludes.