Celebrating womanhood

For long years, society’s stereotypes limited a woman’s progress. This season, the fashion brand ‘AND’ celebrates the power of women and spotlights women who have risen above narrow definitions and overcome prejudices.

Kareena Kapoor Khan leads the league of 4 extraordinary women in the latest campaign; all of them have shaped their own future and live life on their own terms.

Anjali Lama came to Mumbai to achieve her dream of walking the runway, despite getting rejected thrice. Her determination and drive helped her to prove herself by becoming one of the first transgender models in India when she walked for Lakme Fashion Week SS2017.

Bharti Gehani (an Entrepreneur) fought the trauma of being physically challenged by not letting her fate put a halt on her ambition. Not only is she a national level paralytic badminton player but also an entrepreneur.

Kritika Gill (Make-Up Artist) is confident about her art form and is beyond any prejudice. Sophia Ashraf (Activist & Rapper), beat the odds when she broke the internet with her protest music against the social norms prevailing today.

“I am a big believer of the fact that women today can do anything they set their minds to. I feel like with each passing year, I see myself doing more and more, and I love it. I believe AND stands for this very spirit” says Kareena Kapoor Khan.

The campaign is an attempt to reach out to these extraordinary women who believe that they are unstoppable. With this, AND also launches a series of inspirational stories, which not only motivates but also inspires women to live their dreams.