Sindhu encourage girls to follow their dreams

Johnson & Johnson’s ‘Stayfree’ recently announced its campaign ‘Dreams of Progress’ with badminton player PV Sindhu, Rio Olympics Silver Medallist as their brand ambassador. The gravity of challenges faced by adolescent girls in India due to menstruation restricts them in pursuing their ambitions wholeheartedly. The campaign encourages and urges girls to pursue their dreams of progress and inspires them to not hold back even during days of periods.

The campaign ‘Dreams of Progress’ was unveiled by Sindhu at her alma mater - Auxilium High School in Hyderabad, where she spoke to students about her journey and how menstruation could never pose as a hindrance to her success. A role model for many girls, Sindhu had a candid chat with her juniors on topics such as aspirations, dreams and overcoming challenges.

While she inspired girls with her personal story and experiences, she also wrote down her next dream as being Word #1 on the large butterfly installed in the school campus. She also encouraged the girls to pursue their dreams of progress and be unstoppable even during their periods.

Commenting on the campaign, Sindhu said, “A girl envelopes herself in anxiety during periods with the fear that her protection may let her down anytime. Hence she views periods as an obstacle in achieving her dreams. I resonate with ‘Dreams of Progress’ as it encourages girls to go ahead and make their dreams a reality. We are hoping that this campaign brings about a change in the mindset of girls and motivates them to not let periods bog them down.”