Anita Dongre’s earth-friendly design

Reliance Industries Ltd (RIL) has launched a special T-shirt, brand ‘The Earth Tee’ designed by renowned fashion designer Anita Dongre, under its unique programme – ‘Fashion for Earth’.

The idea is to nudge people to switch to fashion that not only enhances aesthetics but also help conserve the environment and our planet.

At the IMG Reliance’s Lakme Fashion Week in January 2018, RIL collected post-consumer (used) PET bottles from the venue – Jio Garden at the BKC. Those have since been processed, recycled and converted into R|Elan™ GreenGold fabrics – one of the greenest fabrics using which Anita Dongre has designed and created the elegant ‘The Earth Tee’.

This limited edition ‘The Earth Tee’ has been presented to celebrities, selected by IMG Reliance & Anita Dongre, to join the ‘Fashion for Earth’ movement.

RIL a leader in sustainable business development is focusing on promoting the concept of Circular Economy. Earlier this year, at the Lakmé Fashion Week, incidentally - at the same time that R|Elan™ fabrics was launched with Anita Dongre as a design partner - RIL’s R|Elan has launched ‘Fashion for Earth’ an ongoing program to drive awareness pertaining to sustainable fabrics, fashion & living.

The Earth Tee is the latest initiatives from this program to commemorate the ‘World Environment Day’. Reliance Industries, the owner of brand R|Elan, is one of the largest recycler of PET bottles in India, recycling 2.2 billion PET bottles a year.

The R|Elan GreenGold, made from recycled PET, substantially reduces the emission of greenhouse gases, and cuts down on water usage as well. The fabric is made from pre-dyed fibres that doesn’t require much water. Whatever little water is required, 90% of it is recycled.