New mothers seek support of corporates

A survey conducted by ProEves, a leading childcare & maternity solutions provider, and Medela India, leading manufacturer of breast pumps and nursing accessories, revealed that one of the most common reasons why new mothers switch from breastfeeding to formula feeding once they get back to work, is the lack of breastfeeding support and facilities at their workplace.

The survey conducted across 38 leading organizations under various sectors like FMCG, Manufacturing, IT, ITES, E-commerce, Financial Services highlighted that new mothers who resume work post their maternity leave have two major concerns- breastfeeding at work and the facilities provided by the employer for doing so. It also showed that corporates are investing in their female employees, through provision of childcare support and paid maternity leave, in order to retain them when they become mothers.