Indian American’s app offers books for Snapchat generation

New York: With more and more teenagers giving up books for Facebook and Twitter, an Indian-American businesswoman cum author has recently launched an app that features short fiction for young readers or what she calls the "Snapchat generation".

Each book on the app called Hooked will be roughly 1,000 words and is designed to be read in about five minutes. The stories will be told entirely through dialogue and read like texts.

Messages show up on screen when readers click "Next," CNN Money reported. While initially, the app, developed by Prerna Gupta, will only feature content from screened contributors, eventually users will be able to submit content of their own.

The app is free to download and features one free story a day. Readers can unlock more stories with the subscription service. A week of unlimited stories costs $2.99. A month is $7.99 and a year is $39.99, the report said.

Telepathic, the company Gupta founded with her husband, Parag Chordia, has raised $1.9 million and closed its first round of funding. Gupta was co-founder and CEO of Khush, the leading developer of intelligent music apps like Songify, an app that turns speech into music.

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