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Digital technology brings with it an array of opportunities for the world of online news. News in the form of a slideshow to video-loaded content with backlinks for news in depth – digital technology has revolutionized the way the story is published.
Digital technology brings with it an array of opportunities for the world of online news. News in the form of a slideshow to video-loaded content with backlinks for news in depth – digital technology has revolutionized the way the story is published.
In parity with the emerging online news trend, now even newspapers are available on the web. The Independent, one of the leading newspapers in the UK made a move to the digital-only platform early this year. The move clearly indicates that the world of online news is finally here, and it's time for the print platform to adapt accordingly.
From newspaper to online news
2015 is considered as a sad year for the newspaper industry with Sunday circulation of most newspapers shooting down by 4 percent and weekly circulation tumbling down by 7 percent. While, newspapers are struggling to maintain their hold on the news world, the online news portals are garnering the attention of the news buffs.
"According to the World Association of Newspapers and News Publishers, eight out of ten mobile users check their phone within 15 minutes of waking up in the morning!"
With people getting more and more involved in the digital world via smartphones, the world of news is geared up to making most of it. The world of online news is functional via different media to keep readers hooked from all ends.
Newspaper on the web
"The graph clearly indicates the downfall of the newspaper era over the last 12 years"
But what about the overall interest in new reading?
Research by the Pew Research Center for the People & the Press depicts the medium towards which people are more inclined in the present for news feeds.
"The interest in current affairs is still high, but the medium to receive them has made a gradual transition from newspaper to online platforms"
Those who want to stay updated with the latest news every hour can keep track of it through E-newspaper on desktop or mobile. After the success of the E-newspaper trend, the world of online news widened its horizon to include many other platforms.
News apps
News apps are the way forward for those who want to enjoy increased readership. News apps work by pushing fresh news to the readers as soon as they are published, thus, retaining their interest on a regular basis.
While alerts and notifications help people to stay informed, the interactive dashboard allows readers to browse through their interest areas. By providing quick news in a crisp format, news apps have become the need of the fast-paced world where everyone is on the move. News apps like BuzzFeed, Reddit and Inshorts have created a new phase of fresh news which is free from clutter. Inshorts, a short news platform, keeps you updated with all the current affairs in just 60 words, so you can quickly get updated and avoid reading those lengthy news articles.
Social media platforms
The USA makes a major contribution to the world of newspapers and other news sources. The shifting trend in news reading there, closely indicates the developments across the world.
"With around 62% of US relying more on social media platforms for news, they clearly establish themselves as a pillar of the world for online news."
Social media platforms allow users to go a step ahead and participate in news by sharing a related image or video. While Facebook is leading the way, there are many other popular platforms like YouTube, Twitter and LinkedIn where one can check for the latest news.
With people becoming more mobile-savvy, accessing these social media platforms even through their respective apps comes easy. Not just the social media apps, but news dedicated apps are also becoming the trend of the present.
The digital revolution has put news readers in the win-win situation where they don't need to wait for 24 hours for the next update! From reading a newspaper in leisure to getting alerts throughout the day, reader's preferences have remarkably changed over time.
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