Facebook confirms ads to appear in WhatsApp by 2020

It's confirmed, ads are coming to WhatsApp. This announcement was made at the recent Facebook Marketing Summit which was held in the Netherlands. Slides shown at the event confirmed that Facebook is all set to monetise this world's most popular messaging app. These slides have been photographed by Olivier Ponteville, head of media at 'Be Connect' digital marketing agency.

This is all that we know so far about ads coming to WhatsApp

1. How do we know about the ads feature

Last year Facebook executive Chris Daniels told that the ads would be the service's "primary monetisation mode for the company".

2. By when: By 2020

Facebook made it official that the ads will start appearing in the year 2020. No exact timeline has been shared yet.

3. Where will the ads appear: In WhatsApp status

Facebook has decided WhatsApp Status as the place to display ads.

4. How will the ads appear: Full screen of the phone

Ads in WhatsApp will consume your smartphone's whole screen. WhatsApp users need to swipe up on them to get more details.

5. Users who don't use WhatsApp Status? They will not see ads

Those users who don't really use WhatsApp Status need not worry about ads coming to the platform. They will not see any ads.

6. How these ads work

They will work similarly to Instagram Stories. Users need to swipe up to open a promotional page or a website linked with the particular ad.

7. Facebook plans to integrate WhatsApp, Instagram and Facebook Messenger

Earlier this year as per a report in NewYork Times, Facebook is planning to integrate all its messaging services — WhatsApp, Instagram and Facebook Messenger. The services will continue to operate as stand-alone apps, their underlying technical infrastructure will be incorporated