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Orange and OPPO announce European co-innovation partnership to pioneer open market device personalisation
Orange and OPPO
Orange and OPPO today announced a co-innovation partnership agreement that will help to deliver Orange services to a broad range of OPPO's smartphones and IoT devices to Europe, with a view to extending this further across the Orange footprint.
Orange and OPPO today announced a co-innovation partnership agreement that will help to deliver Orange services to a broad range of OPPO's smartphones and IoT devices to Europe, with a view to extending this further across the Orange footprint.
A primary goal of the partnership is to create innovative solutions jointly to meet the evolving needs from consumers. This partnership will significantly simplify and improve the customer journey and experience for consumers, enabling them to access Orange services more smoothly and effortlessly.
The availability of 5G will also create more ways for consumers to connect and presents new opportunities for the industry. OPPO has launched several key IoT products beyond smartphones such as the OPPO Watch and has assembled a team of experts to develop leading solutions with its partners. OPPO works closely with them to create solutions that make it easier to access operator services while adapting to the ever-changing landscape of the mobile industry, such as the growing open market segment. The combination of OPPO's vision and technical capability with Orange's extensive network and customer experience ideally enables both parties to design new and pioneering solutions to address these specific market needs.
Personalisation of Open Market Devices
In Q1 2020, Orange noted a 4.6% quarter-on-quarter increase of Androidâ„¢ devices from the open market connecting to the Orange European network. The personalisation of open market devices is an Orange innovation and is activated upon detection of an Orange SIM card on a smartphone. This enables Orange to use OPPO's over-the-air provisioning service to seamlessly load Orange services like My Orange/Orange et Moi or Orange TV, giving customers immediate, easy access to key services unique to Orange and thus greatly improving the experience for customers.
Alen Wu, Vice President and President of Global Sales, OPPO said: "Over the years, OPPO has evolved into more than a smartphone company as we expand our offerings to IoT products and co-develop leading technology solutions for our industry partners. We are glad to see the co-innovation partnership with Orange unlocking great potential both in the wearable and the open market space in Europe, and we look forward to exploring further opportunities in the future."
Philippe Lucas, EVP, Customer Equipment & Partnerships at Orange, said: "With the Orange personalisation, customers can get access to the full suite of Orange services whether they purchase their OPPO devices from Orange channels or the open market. This partnership with OPPO fulfils our local markets' need for new and feature-rich smartphones and wearables and enables Orange to deliver an unmatched customer experience."
