KCR turns brand ambassador of 'Sircilla Sella'

Hyderabad: Like Telangana IT Minister KT Rama Rao's "Monday dressing" (wears only handlooms ) hogged the limelight, Chief Minister K Chandrasekhar Rao also turned as brand ambassador of the centuries-old ethnic wear ' Sircilla Sella" and pushed its sales to new heights overnight.

Now, the Sella, popularly known as Kanduva, is an alternative to the face masks being used for protection from infection of the deadly virus. The CM recently gave up wearing face masks and attending the official meetings sporting Sella around his neck.

The attire in a new style with Kanduva grabbed the attention of all sections in Telangana. Many people are already adopting the new style y wearing Sella with different shades of lining in blue, green, pink and red.

The sales of Sella also have gone up and the weavers community said they owed it to KCR for reviving the tradition of wearing Kanduva. Telengana Weavers Welfare Association leader Dasu Suresh said that the weavers community in Siricilla were receiving bulk orders for the ethnic wear Kanduva which has become trending into daily wear.

KTR is also promoting "Pochampally masks" produced by weavers which is also a good sign to promote the products of weavers in the crisis time. KTR was seen wearing the colourful hand made mask in the recently held official meetings.

State Handloom department was already identifying the business potential to promote Sella and Pochampally masks so that weavers earn more money.