AbhiBus TVC bags 'best' rating on ZAPR Index

Hyderabad: AbhiBus.com, an online platform for booking bus tickets, on Monday said its television commercial is rated as the best TVC in the e-commerce space under travel and tourism category on The ZPAR Index, a television content rating and technology company.

The TVC featuring Tollywood actor Mahesh Babu has received the top brand score under TV Campaign Effectiveness in FY 2019.

The advertisement was aired on all news and general entertainment channels across all South Indian states, in four-different languages.

Biju Mathews, Chief Operating Officer, AbhiBus said: "We are extremely delighted on AbhiBus.com TVC being rated as the best TVC in the country by a reputed agency like ZAPR.

The campaign aimed to enhance awareness on the ease of using AbhiBus.com platform, along with creating brand recall among our customer base."

In addition to tickets booking platform, AbhiBus.com also provides technology solutions to more than 300 private bus operators in India and five State transport corporations.