New SBI initiative for home buyers

Hyderabad: SBI has set up a new marketing outfit named as 'Destination: The Home Shoppe' near IKEA in Hitech City on Tuesday. At this Home Shoppe, the Bank will have digital display of residential projects from leading developers approved by SBI. The prospective buyers can have a detailed digital walkthrough of the participating project. It will function as a virtual property show bringing the builder, customers and SBI at one stop.

Inaugurating the facility, Swaminathan, deputy MD of the Bank highlighted that the Home Shoppe has been conceived to make the search for home easier for the prospective home buyers. He added that this will also help the Developers in their marketing efforts as this facility will become another sales point for them and requested them to make full use of this facility.

He further said that the Bank is digitalizing the home loan process and customers can obtain in-principal approval letter through the Bank's YONO App. The Bank has already 12 builders with 17 projects on board. Ramireddy, Credai president and Chalapati Rao, Treda president also addressed the gathering.