Young EDM artist Ritviz performs in Hyderabad

Trained in Hindustani Classical Music, Ritviz, a 22-year-old from Pune, has taken the internet by storm with his quirky electronic dance music tracks and videos. He shot to fame after winning the Bacardi House Party sessions last year. 'Udd Gaye' a fusion of Indian and electronic music became the party anthem across. In a partnership between BACARDÍ, All India Bakchod & Nucleya - Udd Gaye was handpicked by the best in the business to be the biggest party anthem of the year, released in 2017. Following this massive hit with a series of sticky numbers through the year, Ritviz has made a name for himself as one of the most widely followed electronic music producers in India, today. His ability to effortlessly merge Hindustani classical elements with electronic beats & breezy vocals has taken Indians all over the world by storm. Having started out at the age of 6, currently, he is one of the most-streamed artists on Spotify India since the app's launch in March 2019. Ritviz has performed sold-out concerts across India with a highlight show at Bacardí NH7 Weekender Pune on December 2018.

Ritviz is currently on his maiden music festival 'YUV Fest' in collaboration with Bacardí. "There will be a lot of giggles, jollities and laughter guaranteed! Storytelling is a cornerstone of the festival and it will serve as a platform to showcase some of the most enterprising independent artists from the music and comedy circuit of the country," the young artist said.

"The next five years are going to be huge for the independent scene in India with several entities coming forward to help indie artists do what moves them and encourage their passion. We mustn't emulate the West and create ground-breaking content of our own that we can present to the world and festivals like these are a need of the hour. I'm happy to collaborate with Bacardi who endorses the vision of the festival," he added.

What is Ritviz favourite part of being on tour? "The one hour that I get on stage. I am not going to lie... I am not big on travel (laughs) but I enjoy food wherever I go as I get to try out new stuff."

About performing in Hyderabad he said: "Hyderabad has a lot of energy and I am always excited to play here."

When asked what is his favourite part of performing in Hyderabad Ritviz said, "I have the most clichéd answer ever...my favourite part of performing here is having the biryani (laughs)."

His first single 'Udd Gaye' garnered 25 million views giving him overnight fame. "I was not at all prepared for that kind of response. I thought I will not get any attention. To be honest I saw all the negatives in it. But that did not happen and I am glad people liked my first single."

The musician recently came out with his debut album 'Ved' and has eight of his compositions.

"This album has all coming together of which I have been working from so many years. The listeners will understand my pulse with this album. It has eight songs and no song is like the other."

Given his Hindustani classical music background, Ritviz says that he would love to compose music for films. "A few things are in place and things will work out soon."

Ritviz said that his dream collaboration is with AR Rahman.