Rise of beauty parlours in city’s nook & corner
Tirupati: The growing beauty conscious among women from the lower strata of society taking the beauty parlours to hitherto untouched areas like down town localities in the city. Beauty salons are seen functioning in many areas that area notified slums in the temple city and also on the outskirts nearer to the surrounding villages revealing the growing aspirations of the poor, middle class and rural women more so working to look better.
About two dozen beauty parlours dotting in the thickly populated localities like Rajiv Nagar, Vinayak Nagar, Lingeswar Nagar, Maruthi Nagar, Sanjay Nagar and other areas with predominant working class including those engaged in construction sector, shops and establishments, health care, hospitality and tourism etc. and also in the outskirt area like Avilala, Cherlopalli and Mangalam once villages but almost merged with the city following its rapid expansion.
Padmavathi running Sri Padmavathi Beauty Parlour in Avilala village said her customers are mostly the women from the villages near the city and also down town areas on the city outskirts. “Since a decade, I have been here seeing more and more women flocking my beauty parlour.
Sizable number of them is the women from slum areas working as construction labourers, workers in shops, hospitals and hotels. Mostly, they require services like trimming, tinting and shaping of eyebrows and some facial,” she said beamingly while explaining about her growing number of customers. Interestingly, in many cases it was found that it was the men, who seek their women to visit beauty parlours as they are keen on their better half to be good looking while the concept of beauty confined only to elite sections and well to do is also fast changing boosting beauty parlours.
Further, the increasing number of disorders like pigmentation, pimple, hair fall etc. resulting in more and more rustic and women from poor classes also visiting beauty salons, she said citing the instant of a rustic woman from Ramachandrapuram mandal. The marriage of the woman Chandrakala was on the rocks with her husband threatening to discard her if she did not get rid of her pigmentation problem marring her face forcing her frantically approach Padmavathi, who cured it in six sittings.
Kousalya another beautician running ‘Fashion World’ in Lingeswar Nagar slum locality said “contrary to the general belief that more lasses visit beauty parlours, there is cascading rise of women crossed 30 visiting us mostly for under-eye treating against aging, to arrest hair fall and face lifting.
Besides, the facilities like treatment for pimples, dandruff and relaxation helping the beauty parlours thriving, providing employment to more and more women, she averred. While the government recognising beauty industry as major source of employment providing training through APSSDC and Durgabai Mahila Sisu Vikasa Kendram (DMSVK) came handy to those engaged as beauticians update their skills and getting financial support from banks to expand their entrepreneur throwing up employment to many, revealed many women running beauty and fashion parlours in the city.
BY G Sridhar