Rashtriya Ispat Nigam Limited exploring ways to tap rural market

Visakhapatnam: Rashtriya Ispat Nigam Limited (RINL)-Visakhapatnam Steel Plant organised an All India Rural Dealers’ Meet at Ukkunagaram on Tuesday to explore the ways in which support can be extended to rural dealers for making inroads into the rural steel market.

Addressing the dealers, Director (Commercial) of RINL P Raychaudhury said that the meet would be the first of its series and such meets could also be held periodically at the branch and regional levels also. The RINL would lend technical and logistical support to the rural dealers. The commensurate with increasing sales and share of RINL in the rural market, there would be no limit to the extent of support that would be extended to the rural dealers, the director said.

The RINL’s products have wide acceptance in the market as they were made from cent per cent virgin steel with stringent specifications in both physical and chemical properties to suit to the market for a wide array of customers, he added.
Later, Raychaudhury released a special brochure on 'RINL Rural Marketing' brought out by commercial division and also distributed certificates to the rural dealers on the occasion.

During the interaction, rural dealers shared their ideas about how they could contribute for ensuring better presence of Vizag Steel in the rural market for mutual benefit. The dealers were appreciated the meet which provided them with a platform for interacting with the RINL officials at the highest level and also with the operations personnel of the plant.

Executive director (Operations) PK Rath, executive director (services) Nagarajan and executive director (marketing) PS Gupta also addressed the gathering. A corporate film was shown highlighting the VSP products and the policy and benefits of rural dealers scheme (RDS) were also presented by the marketing department.