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Travellers pick deals over loyalty
Throughout a traveller’s decision making journey, what are the moments that help make the final purchase choice? CashKaro.com analysed responses from 2,000 customers through its travel survey. Owing to the online travel sector that constitutes more than 50 per cent of the e-commerce industry, 91 per cent respondents preferred booking tickets online instead of choosing travel agencies.
Throughout a traveller’s decision making journey, what are the moments that help make the final purchase choice?
CashKaro.com analysed responses from 2,000 customers through its travel survey. Owing to the online travel sector that constitutes more than 50 per cent of the e-commerce industry, 91 per cent respondents preferred booking tickets online instead of choosing travel agencies.
This may be because online ticket booking portals give users access to deals, discounts and the freedom to review and select trip details such as specific airplane seats and hotel rooms.
CashKaro.com wanted to find out why a consumer chooses one travel website over others. To that end, respondents were first asked how many websites they compare before booking their tickets.
It was learnt that 61 per cent respondents browse over 3-4 websites before taking a decision. When it comes to the top online flight booking websites, the most popular was MakeMyTrip (56 per cent) followed by Goibibo, Paytm and Yatra.
As far as hotel bookings are concerned, the top pick was MakeMyTrip (37per cent) closely followed by Oyo Rooms and Goibibo.
Adding to that, 49 per cent respondents said that lower prices of tickets and hotels is the main factor that they consider when deciding which travel website to book at; while 43 per cent mentioned that in addition to the price, they considered all the other ongoing deals and offers on a particular website when making their decision on which site to book at.
These results clearly point towards the fact that apart from reliability, price and discount factors play a major part in travel website selection.
About 59 per cent respondents also admitted that they would repeat a hotel or flight booking only considering the travel deals offered by them while only 41 per cent would do so due to brand loyalty.
Today’s smart consumer leaves no stone unturned in a bid to save as much as possible whenever they book flights or hotels online. Moreover, 69 per cent respondents said they book tickets during off-season in order to get lower prices.
Finally, keeping in mind the cashless movement in India, participants were asked about their preferred payment methods and 95 per cent respondents claimed they prefer paying with credit/debit cards as these methods allow them to get more deals and discounts in addition to convenience.
The survey sample of 2,000 respondents comprised majorly of people between the age group of 25-30 years, residing in metro cities.
