Neeru’s launches its first outlet in Delhi

Neeru’s, the Hyderabad-based ethnic wear retailer, opened its first flagship store in Karol Bagh, New Delhi recently. The store was inaugurated by Bollywood actress Karisma Kapoor.

Inspired by the success of Neeru’s outlets in other cities, the Delhi store is spread over 3200 square feet and is innovatively designed to allow customers to get a glimpse of the different products on offer.

Neeru’s has plans to expand its presence in North India by opening more stores in Delhi/NCR. They are tapping shopping hubs like Rajouri Garden, Lajpat Nagar and Ambience Mall, Gurgaon along with stores in Lucknow and Chandigarh.

“We are very delighted to open our first store in Delhi. The capital being such a culturally rich and vibrant city, the opening of our first store in Delhi marks an exciting step for the brand. With its fresh appeal and unique shopping experience, our new store will definitely keep the customers returning back for more.

Our aim is to serve the clothing demands right from everyday to D-day of the mass, thus our collection rejoices the finest craftsmanship and grandeur of luxurious fabrics with just perfect blend of traditional Indian finery with contemporary styles,” said Avnish Kumar, Director, Neeru’s.

Speaking on the occasion Karisma Kapoor said, “It is an absolute delight to be associated with Neeru’s. This is the name I can trust to endow the classic fusion of traditional and contemporary styles.”